Brease OS

Week 19 · Monday 11 May 2026 · v0.7 — team web app

Next meeting Tuesday 14:00 · agenda refreshes 12:00

Weekly performance

last 7D vs prior 7D · week-over-week
Last 7DPrior 7DWoW
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Signal: loading…

This week's commits

Delivered by Friday 16 May · linked to a KR

Mikkel · 3 commits

OpenProfit Dashboard v1 wireframe shipped to Jacob+LucasKR 2.1Fri 16 May
OpenAmazon PPC manager candidates 2 + 3 interviewedKR 1.3Thu 15 May
OpenFind 3PL — escalated past blocked, owner proposedKR 1.1Wed 14 May

Jacob · 2 commits

OpenMirui container 5 dispatch date confirmedKR 1.1Wed 14 May
OpenNew WSA factory samples reviewed and scoredKR 2.2Fri 16 May

Lucas · 2 commits

OpenContent Engine SOP v1 draft shippedKR 2.3Fri 16 May
OpenNL+DE landing page audit startedKR 1.2Fri 16 May

This week's agenda

Tue 12 May 14:00 · editable in Slack canvas

  1. KR 1.1 · Find 3PL — blocked, ownerless, gates May fulfillment
  2. KR 1.1 · May markets — go/no-go on BE SE NO CH
  3. KR 2.1 · Profit Dashboard scope cut — minimum viable for 1 June
  4. KR 1.3 · PPC manager finalist review
+ Add your topic before 12:00 Tuesday

Advisor · this week

AI

Where to push hardest this week

  • 3PL ownership is the keystone move — every other May milestone hinges on this.
  • Profit Dashboard scope must be cut — start with NL+DE+Amazon only.
  • Lucas's SOP draft is week 2 of slip risk. Protect his calendar Wed-Fri.
  • WoW ROAS -5% with spend +18% — second consecutive week of efficiency drift.

Slack pulse

last 7 days

Top threads · KR mapping

"3PL shortlist Berlin/Hamburg"

KR 1.1 · 12 msgs · Jacob, Mikkel

"Profit dashboard scope and cuts"

KR 2.1 · 8 msgs · Mikkel, Lucas

"Should we delay BE launch?"

KR 1.1 · 5 msgs · Lucas, Mikkel

"Thrive3PL replacement options"

KR 1.3 · 7 msgs · Mikkel

"New WSA factory samples received"

KR 2.2 · 4 msgs · Jacob

71% mapped · 35 of 49 threads tied to a KR
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Q2 2026 · weeks 14-26

Week 6 of 13 · 46% through quarter

Q2 milestones

Apr 1DoneNL FR DE DK launches go-liveKR 1.1
May 24PendingQ4 order placed with Mirui (5 containers, existing SKUs)KR 1.1
Jun 1On trackProfit Dashboard v1 liveKR 2.1
Jun 24PendingCat SKU production-ready (16 Nov landing)KR 1.1
Jun 30PendingQ2 close · all financial KRs assessedall

2026 north star

OKR draft v0 · founder review pending

Everything cascades from these two financial objectives.

Objective 1 · Hit 30M DKK revenue

9.2M · 31% YTD · 5pp behind pace

KR 1.1 · Launch 8 European markets, all break-even by end Q3

4 of 8 live · May launches pending decision

KR 1.2 · NL+DE reach 600K DKK/month combined by July

Baseline not yet established · awaiting Marketing Dashboard

KR 1.3 · Amazon revenue stable through PPC-manager transition

Thrive3PL termination in flight · new manager TBD

Objective 2 · Hit 7.5M DKK net profit (25% margin)

1.5M · 20% YTD · margin 16% vs 25%

KR 2.1 · Profit Dashboard live by 1 June, per-SKU unit economics visible

KR 2.2 · WSA cost-of-goods reduced 15% via new supplier by Q3

KR 2.3 · Organic + repeat channel reaches 15% of revenue by Q4